An Action Research of Retaining Sales Personnel in a Financial Institution

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An Action Research of Retaining Sales Personnel in a Financial Institution

September 7, 2021 Social Sciences And Humanities 0

This book tells the storey of a case study in a financial institution on how to keep salespeople in the company. Every year, a certain amount of salespeople depart the financial organisation. The goal of this study is to discover the causes behind the high turnover rate among salespeople at financial institutions, as well as ways to keep them from leaving. Using Herzberg’s theory as a model of intervention, this book will focus on ways that can be used to boost sales personnel retention. Our goal is to look into the most effective treatments for keeping salespeople on the job. The specific intervention was offered to test the effectiveness of a way for keeping salespeople in the company. Additional resources were suggested to management in order to improve employee retention and lower turnover rates. This book includes crucial information and transformation plans for the company under investigation, as well as serving as a benchmark for other companies in the same industry to develop stronger retention strategies.

Author(S) Details

Nurul Aida Binti Abu Bakar
Universiti Teknologi Malaysia, Malaysia.

Ong Choon Hee
Universiti Teknologi Malaysia, Malaysia.

View Book:- https://stm.bookpi.org/AARRSPFI/article/view/3706

 

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