Emphasizing the Consumer Perceived Risk and Technology Tools: The Reliability and Validity of Instrument

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Emphasizing the Consumer Perceived Risk and Technology Tools: The Reliability and Validity of Instrument

September 19, 2020 Engineering 0

In the current era of the transition of technology, there have been changes in the way purchases are
made by physical stores, but nowadays consumers are increasingly using online purchases that can
be made anywhere. However, limited attention was paid to study the behaviour of online purchases
which mainly focuses on young consumers in Kota Bharu, Kelantan. Therefore, using a quantitative
approach, the current preliminary research was aimed at evaluating the soundness and consistency
of the instruments used tomeasure the risk perception factors of online buying behaviour in Kota
Bharu. A total of 100 samples were analysed using SPSS statistical software version 24. Preceding
the result, content and face validity, reliability, and normality data were checked by an expert. The
result of the pilot study indicated that the measuring tools are consistentto be usedin this research,
since rational normality has been proven by the data. The results from the research presented
complete backing for the proposition gauging tools to be applied in future supplementary studies.

Author(s) Details

Nik Alif Amri Nik Hashim
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia.

Dr. Roslizawati Che Aziz
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia.

Dr. Shah Iskandar Fahmie Ramlee
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.

Fauzan Hafiz Muhammad Safri
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia

Dr. Wan Farha Wan Zulkiffli
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.

Zaimatul Awang
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia.

Dr. Nor Dalila Marican
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia.

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