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New Report Presents Current Picture of How Pharma is Communicating and Disseminating Medical Information to External Stakeholders

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CHAPEL HILL, N.C.Aug. 17, 2018 /PRNewswire/ — Disseminating medical information to external stakeholders such as physicians and payers is an important activity that has to be done right the first time.

And just as pharmaceutical companies differ in which external groups they focus on for sharing medical information about products and pipelines, so too do they differ in whether the information is shared proactively or reactively. To get a current picture of the practices of Medical Information (MI) groups, Best Practices, LLC has published a new study that examines with whom and how pharmaceutical companies are sharing medical information with external stakeholders.

Best Practices in Communicating and Disseminating Medical Information to External Stakeholders” is a 56-page study that:

  • Examines how MI groups communicate with various external stakeholder groups
  • Explores the mediums used when disseminating medical information to external stakeholders
  • Establishes protections used by Medical Information groups when communicating with external stakeholders
  • Highlights the proactive/ reactive nature of communication with external stakeholder groups

The study found that only a minority of participants share information with payers and formulary decision-makers; the growing importance of these groups suggests that the number of companies providing data to these two external groups will grow sooner rather than later.

This benchmarking study provides medical information leaders with peer benchmarks that will strengthen recommendations to leadership teams on how to share sensitive medical information.

For this research, Best Practices, LLC engaged 31 Medical Information leaders at 26 companies through a benchmarking survey. Data in this research are presented in two segments: Large Companies and Small/Mid-Sized Companies.

To learn more about this report, download a complimentary report excerpt at

For related research, visit the Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC’s clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.

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