Reading Medium with Pictorial Content: An Approach towards Communication Analysis
This research focuses on the possibilities provided by reading mediums that lack textual information, such as letterless books and picture books. The current study aims to broaden the subject of reading science to include alternative reading modalities, i.e. reading beyond lettered text. According to the author, this is a constructive approach to a broader and more contemporary definition of reading that corresponds to the current multimodal and transmedia environment. The primary data collection method was applied to 11 empirical objects. The historical investigation yielded four paradigmatic examples of reading media devoid of textual content: “Les songes drolatiques de Pantagruel,” “Mutus Liber,” “Wordless Book,” and “Codex Seraphinianus” are among his works. In this study, “mute” or “silent” books, eccentric books “for watching,” visual, or picture books, and audio books have all been lumped together under the umbrella term “silent books.” The cinematographic and storyboard approaches in “optical” book-making are examples of visual communication modality being validated in the art of book publishing. In media sciences, a parallel process is taking place in which iconicity is emancipated as the object of reading. Pictorial narratives, like lettered text narratives, necessitate reading literacy. This is a new, honking honking honking honking honking or transliteracy, the use of texts in multiple modality for communication, with prominent imagery and iconicity. The review demonstrated that the process of defining a new type of transliteracy for coping in a polyglotic and transmedia environment must invariably include non-letter perception and competence in visual reading. Reading has been defined as a receptive process of obtaining information in an indirect (medium-based) manner that does not rely on letter symbols or the reader’s visual analyzer.
Sofia University, St. Kliment Ohridski, Faculty of Journalism and Mass Communication, 1000 Sofia, 49 Moskovska Str, Bulgaria.
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