Reality Television and the Influence of Gender on Decision Behavior in Business Situations: A Study on Gender Influence on Decision Behavior in The Apprentice with Donald Trump
The Apprentice with Donald Trump has become one of the most popular reality television shows. It is based on business and management situations. Business schools around the country have used The Apprentice as a teaching tool for case studies in classrooms. The purpose of this study was to investigate the influence of gender and its role in termination decisions. This research is the result of a four-year study on management decisions on termination in Donald Trump’s The Apprentice. This crosstab analysis was conducted with three independent focus groups using The Apprentice. The results of this study can assist researchers to ascertain whether gender is plays an influence on management decisions in business. This focus study of business professionals and MBA students (aged 18 to 50). A sample of (N=299) participants were used for the focus groups. The participants viewed various episodes of The Apprentice and were administered a survey based on their observations and decisions. The participants viewed various episodes of The Apprentice and were administered a survey based on their observations and decisions. There were three key findings from the study. First, the findings of the study indicate there were some significant gender differences with firing individuals based on viewing the reality television show. Second, the findings indicate gender is a strong predictor variable in termination decisions. Last, in addition, between males and females, male participants’ mean and standard deviation coefficients were higher. The conclusions of the study indicate that management researchers and practitioners should, however, carefully evaluate gender and its influence on management decisions in business decisions.
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D. Anthony Miles
School of Business and Leadership, Our Lady of the Lake University, USA.
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