Strategically Alliances and Distinction Competitions: A Case Study of Al-Sahara Libyan Bank and BNP Paribas French Bank Profitability Analysis
The enterprise that wishes to remain in business should adopt a system of cooperation with other organizations that engage in the activity, which assist it in achieving its goals and in achieving the goals of economic institutions that collaborate, the utility is mutual in this case, because the common interest emphasizes the need for cooperation. This paper derives its significance from the importance of strategic alliances and their role in fostering relationships and opportunities available to the national economy, as well as in opening local markets to global markets. This study and evaluation of its Profitability activities became important to ensure its efficiency and effectiveness as a strategic alliance between economic options that promotes growth and development by allowing the pooling of capacities and competencies of allied economic organizations. Whereas, one of the most important activities that ensures the significance of evaluation is the profitability activity. The research aims to investigate and analyze the Profitability that has been implemented at one of the commercial banks operating in Libya (Sahara Bank), following the formation of a strategic alliance with a French bank (BNP PARIBAS). The study’s main findings were as follows: a) the lower the value of profits, financial position, and deposit certificates. b) There is a decrease in dealing with the loss of important customers due to a lack of trust in the foreign partner.
Author (s) Details
Munir Ali Husien
School of Economics & Management, Beihang University, China
School of Economics & Management, Beihang University, China.
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