Emergence of Mobile Marketing in Sub-Saharan Africa: Analysis of Consumers’ Behaviour towards Mobile SMSs

Mobile Marketing refers to the marketing activities undertaken to reach the consumers directly via mobile phones, connected to a ubiquitous network, to which the consumers are frequently connected. Mobile communication is a part of mobile marketing. It is often materialized by the use of mobile Internet, SMS and MMS by companies to send advertising messages…
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November 19, 2019 0