Reporting a Case of an Innovative Marketing Model Based on AIDA from E-bank Campus-marketing by China Construction Bank

In mature marketing, the general understanding of AIDA is that most businesses will specifically concentrate on the value proposition of a product or service and enable consumers to go to each level of AIDA layers, eventually to increase the total number of final steps, i.e. to increase the number of real purchase acts. To some…
Read more

January 7, 2021 0