Assessing Consumer Experience in the Retail Sector: Differences by Demographic Variables

Nowadays, retailers must strive to set themselves apart from their rivals by providing a positive shopping experience for their customers. The author identifies multiple experience dimensions and develops a six-dimensional shopping experience scale: sensory (tactile, smell, auditory, visual, and taste), intellectual (through design and with employees), social, pragmatic, and emotional. When we looked at the…
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April 17, 2021 0