Tag: customer experience

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The Representation of Luxury in Cosmetic Product Design: An Analysis Using the Customer Experience Framework

The goal of this study is to look at how luxury is represented in cosmetic design by analysing four brands using the customer experience framework as a starting point. (1) a clearly identifiable brand image or company image, (2) each piece in the design must convey a storey, and (3) the design is innovative and…
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November 4, 2021 0

Study on Customer Experience Affecting Human Kansei

The goal of this article is to look at the links and meaning of the customer experience approach, which includes kansei-influenced manufacturing and fabrication. What are the products that appeal to the senses? This study tries to answer that issue. and to look at kansei marketing, customer experience and kansei marketing, customer experience and Strategic…
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September 13, 2021 0

Study on Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module

“Experiential marketing” has gotten a lot of attention as a “differentiation strategy” in a mature market like the Japanese economy. We focus on behaviour experiences (ACT Module of SEMs) in terms of “embodied cognition” in this work. Consumers’ behaviours and the physiological/psychological impacts of such behaviours are referred to as behaviour experiences (ACT Module). The…
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September 13, 2021 0

Study on Experience Differentiation Strategy (1): Concepts of Customer Experiences

“Experiential marketing” has gotten a lot of attention as a “differentiation strategy” in a mature market like the Japanese economy. The principles of experiential marketing are investigated in this study. The findings reveal that 1) experiences play a role in the acquisition, consumption, and disposal of items, 2) experiences take place in scenarios that consumers…
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August 18, 2021 0

Emphasizing the Strategies Hospital Manager Use to Improve Customer Services

The aim of this research was to find ways for hospital executives to enhance patient service. Five healthcare administrators who introduce patient service policies in hospitals made up the target population. The expectation-confirmation theory served as the study’s conceptual structure. Semistructured interviews, hospital policy and procedure records, and qualitative data from the Consumer Assessment of…
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April 15, 2021 0