Tag: customer loyalty.

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Investigating the Effects of Perceived Value and Trust on Customer Loyalty towards Foreign Banks in Sabah, Malaysia

Malaysia’s banking system has been liberalised, attracting a number of foreign banks to create branches in the nation, placing the local banking industry under pressure. Foreign banks including as Standard Chartered, HSBC, OCBC, and Bangkok Bank have been operating in the country for decades, despite severe limitations. In this highly competitive scene, newer banks such…
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June 7, 2021 0

Reporting a Case Study on Customer Relationship Management as a Customer Retention Tool: OK Zimbabwe Limited

This study looked at Customer Relationship Management at OK Zimbabwe Limited in Bulawayo Metropolitan Province as a customer retention tool. The study examined why current clients should be cared for by organisations. The mixed research design was used as a customer retention instrument to allow an in-depth qualitative establishment of Customer Relationship Management. In the…
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October 3, 2020 0

Relationship between Service Quality, Customer Satisfaction and Customer Loyalty in Retail Outlets; A SEM PLS Approach

In this era of competitiveness, organizations compete in service quality to satisfy their customers. Primary data for the study was collected by direct interview method using retail service quality scale from eighty customers who visited the retail outlets that sold chilled chicken and meat products exclusively under its own brand name in Coimbatore city of…
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December 7, 2019 0