A Critique of Porter’s Cost Leadership and Differentiation Strategies: An Update

This is an updated version of a previously published critique of Porter’s cost leadership and differentiation techniques (Datta, 2010a). The author presented an alternative competitive paradigm in this critique of Porter. To test his idea, he conducted investigations of twelve consumer marketplaces in the United States. This revision integrates the findings of that empirical study…
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May 27, 2022 0