Reporting a Case Study on Customer Relationship Management as a Customer Retention Tool: OK Zimbabwe Limited

This study looked at Customer Relationship Management at OK Zimbabwe Limited in Bulawayo Metropolitan Province as a customer retention tool. The study examined why current clients should be cared for by organisations. The mixed research design was used as a customer retention instrument to allow an in-depth qualitative establishment of Customer Relationship Management. In the…
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October 3, 2020 0