Determinants of Consumer Intention to Revisit the Same Restaurant and a Simple Algorithm of Coupon Discount Rate

The theory of customer preference is applied in this chapter to model consumer desire to revisit the same restaurant. As a result, theoretical findings show that the quality of the service of the server, the taste of the food, the atmosphere of the restaurant, customer satisfaction with the meal price, the total budget of the…
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October 3, 2020 0