Strengthening Competitiveness of Multinationals through Relocation of Production to Asia: An Advance Study

This article investigates whether there is a strategic opportunity for a company producing products labeled “Made in Germany” to relocate production to Asia while retaining German engineering. This article focuses on the current market situations of several multinational corporations headquartered in Germany, which are facing increased competition from Asia due to disadvantages in product price,…
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June 18, 2021 0