The Impact of Consumer Purchase Behaviour toward Risk Perception on Internet Shopping

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The Impact of Consumer Purchase Behaviour toward Risk Perception on Internet Shopping

January 7, 2021 Economics and Management 0

Nowadays, online shopping is a common practise because customers feel comfortable purchasing things from their home or workplace. When the peak season comes, one of the key reasons for the excitement of customer shopping is that they do not have to wait in long lines at the physical store to purchase goods and services because customers can buy products directly from online facilities. Past scholars have defined what customers consider to be risks with the advent of technology, which is their key concern in the decision-making process when shopping through internet shopping as well as in online shopping. Purchasing actions in Malaysia for purchasing goods and services. There were a total of 138 valid responses collected from the survey. Convenience sampling methods in this study have been modified for young consumers. Instruments for data collection are questionnaires that use delivery methods that are self-administered. To analyse the results, the Structural Equation Model Partial Least Square (SEM-PLS) version 3.0 was used. The Partial Least Square results have confirmed the model’s fitness in the studied population. Similarly, path analysis results showed that the expectations of practical risk by customers have impacted their internet shopping intentions in the purchase of goods and services.

Author (s) Details

Dr. Shah Iskandar Fahmie Ramlee
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.

Nik Alif Amri Nik Hashim
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia.

Zaimatul Awang
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia.

Fadhilahanim Aryani Abdullah
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia

Siti Rohana Mohamad
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.

Siti Afiqah Zainuddin
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.

Dr. Tahirah Abdullah
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.

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